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Dodgers Introduce "Live. Breathe. Blue." Campaign

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The Los Angeles Dodgers launched today their 2014 "Live. Breathe. Blue." advertising, marketing and digital campaign that will be incorporated across the Los Angeles DMA and will include print, digital, television, radio and out-of-home components.

"Our new tagline encapsulates how each of our fans feel about the Dodgers organization. We feel it is a natural evolution of last year's slogan 'A Whole New Blue,'" said Dodgers' Executive Vice President, Chief Marketing Officer Lon Rosen. "The Dodgers have given and will continue to give our fans reasons to believe in the team during the 2014 season."

"Live. Breathe. Blue" debuted this morning on dodgers.com and graphics will be displayed at Saturday's FanFest. The 2014 campaign will be incorporated in the club's print ads, radio spots and other sales collateral. It will be displayed on billboards and bus shelters and television advertising will launch in February.

"Live. Breathe. Blue." was created in partnership with Walton Isaacson (WI), the club's advertising agency.

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