LOS ANGELES -- Demand has been so strong that the Dodgers have temporarily halted season-ticket sales at 31,000 prior to the Friday launch of single-game ticket sales.
But vice president of ticket sales David Siegel said mini plans are still available and the club is evaluating whether supply will allow an additional limited number of season tickets to be sold.
"Demand from our fans has been unprecedented," said Siegel. "We have a renewal rate of 98 percent, which is unheard of in the history of the Dodgers.
"It goes to show the investment ownership has made, on and off the field, with the stadium improvements, with the promotional calendar and with the players, has gotten so much traction. And not just with Dodgers fans, but the entire city of Los Angeles. In my 18 years, I can't remember so much anticipation for the start of a season."
The Dodgers drew 3,743,527 in home attendance in 2013, an average of 46,216 and the largest by far in Major League Baseball. The total was the fourth-highest in club history.
Individual-game tickets will go on sale Friday at 10 a.m. PT, exclusively online. Tickets will be available Saturday at FanFest, which will be held in the Dodger Stadium parking lot.
The Dodgers will again use variable pricing and a tiered system depending on the popularity of the game, but Siegel said at least 20 percent of the home games will have tickets available for as low as $10 each.
"We still feel it's the best value in California and the best value in sports," he said.
The promotional calendar includes 12 bobblehead giveaways and the addition of an inflatable chair.
"Bobbleheads really resonate with our fan base like we've never seen before," Siegel said. "We're going to keep doing them."
Fan voting resulted in a Brian Wilson bobblehead, an A.J. Ellis bobblehead was added by popular demand, and there will be a Babe Ruth bobblehead depicting the slugger in a Dodgers uniform from the 1938 season, when he was Brooklyn's first-base coach.
This season also will mark the debut of a Yasiel Puig bobblehead.
Ken Gurnick is a reporter for MLB.com. This story was not subject to the approval of Major League Baseball or its clubs.