The Dodgers' strikeout leader has his own fundraising pledge, "Kershaw's Challenge," in which he donates $500 for every one of his strikeouts, and his new sponsor, Muscle Milk, adds $100 for every strikeout.
In addition, Major League Baseball and Head & Shoulders have introduced the "Season of the Whiff." For every 2013 regular-season MLB strikeout, Head & Shoulders will make a $1 donation to the MLB Reviving Baseball in Inner Cities (RBI) national program.
Fans are encouraged to join Kershaw's fundraising effort at www.kershawschallenge.com, as well as participate in the "Season of the Whiff" campaign. For the latter, when a pitcher from your MLB club strikes out an opposing batter, tweet: #Whiff + @ pitcher's MLB Club (i.e. #Whiff @Dodgers).
Ken Gurnick is a reporter for MLB.com. This story was not subject to the approval of Major League Baseball or its clubs.