LOS ANGELES -- The Dodgers, responding to fan feedback after a decline in attendance in 2011, lowered nearly all season-ticket prices for next year, the club announced Monday.
Reduced season-ticket pricing and related benefits will be available for 96 percent of the seats at Dodger Stadium, which will be celebrating its 50th birthday, while more than 35,000 seats at the 56,000-seat venue will be available for $20 or less per game on a season-ticket basis.
"A lot of factors got us to our pricing, but feedback directly from fans is at the forefront," said David Siegel, senior director of ticket sales. "You can't ignore the fact the California economic climate is a factor. We decided changes needed to be made and we made adjustments. At the end of the day, it's about our fans."
The Dodgers currently offer one of the lowest entry points in Major League Baseball for season-ticket holders at $5 per seat in the Top Deck, matching the price of those tickets two decades ago. The $16 Preferred Field Box offering is the lowest in 10 years, the $10 Preferred Loge Box plan is the lowest in 16 years and the $6 Reserve option is the lowest in 24 years.
Several additional benefits will be offered to 2012 season-ticket holders, including the opportunity to enter the stadium one hour before the general public to watch Dodgers batting practice. Season-ticket holders will also be able to play catch on the field with friends and family after select games.
Additional amenities for season-ticket holders include a VIP card that will allow holders access to all levels of the ballpark from the Top Deck to the Field Level. Holders of nearly all Field Level season seats between first and third base will also receive a complimentary Stadium Club membership to use throughout the season. And prices for the two exhibition games at the end of Spring Training will be cut in half.
Existing seat holders will have the opportunity to retain their seats or upgrade during a January selection process, after which new season-ticket buyers will pick out their seats.
"I can say there never will be a situation where fans can't get seats in the general area they want," said Siegel.
Pricing for premium seating, individual game tickets and mini-plans will be announced by the end of the year, according to club officials.
Complete details on new pricing and enhanced benefits for the 2012 season exclusive to season-seat holders can be found by visiting www.dodgers.com/seasontickets.
Ken Gurnick is a reporter for MLB.com. This story was not subject to the approval of Major League Baseball or its clubs.