During the final Dodgers homestand, fans will be able to ask certain players questions on Twitter during the games, and the players will answer those questions once the game ends. For the first seven games of the upcoming road trip, fans will be able to do the same thing with Dodgers announcers and have their questions answered on the TV broadcasts.
The team will also offer its fans the opportunity to vote for walk-up songs on Facebook and to see their tweets with the #SocialSept hashtag on the outfield scoreboard.
The Dodgers will give away prizes for the promotion, including a meet-and-greet with Fernando Valenzuela, a visit with Tommy Lasorda and a chance to play catch on the field.
After switching to @dodgers on Twitter at the conclusion of last season, the club has more than doubled its followers to nearly 70,000.